Ensure True Brand Advocacy
Deliver the right experience to the right user with a content strategy that really drives results. Get strategic, cross-channel insights that will translate into an effective, conversion-focused digital presence across the web. Use multi-platform, multi-disciplinary audience insights to drive high-impact content marketing decisions.
Demand Generation, Not Interception
Oftentimes, the large coupon, deal and loyalty sites intercept (via paid and organic search marketing) consumers who are already planning on buying from you. Our approach focuses on working with these sites to maximize demand and incrementality, and not be complacent to interception.
Integrate Across Channels
Our Affiliate Management Practice is built on cross-channel integration. For many clients, we manage product feeds, social, paid search, organic search and affiliate holistically, enabling us to measure efficiency, properly attribute orders, allocate budget and gain insights into the entire path-to-purchase.