Measure, Optimize, Convert, Repeat

The proliferation of customer, channel and platform data has bred tremendous complexity into measuring and optimizing marketing performance. Our Service 1st Marketing Analytics & Technology Team thrives on this complexity, continually re-inventing how we drive conversions and improve ROI for our clients. Our wide-ranging analytics, data and engineering expertise produces actionable insights and unified, cross-channel reporting that powers performance.

Capabilities

  • KPI Development & Measurement Planning

  • Cross-Channel Reporting & Insight Creation

  • Marketing Platform Selection & Solutions Integration

  • Proprietary Tech Platforms

  • Predictive Modeling

  • Cross-Channel Attribution

  • Business Intelligence through Proprietary Dashboards

Pinpoint Budget Planning

How should budget be allocated across channels to maximize performance? We visualize budget trade-offs through analytics, uncovering the highest performing and most efficient allocation opportunities.

 

Adjust Faster to Market Conditions

The newest consumer data is the most predictive data; it’s the most instructive in course-correcting your strategies. We constantly monitor the market to pace our clients for success.

 

Cater to Consumer Intent

We view your customers through analytics. This data enables us to delight customers and increase conversions with messages and content attuned to timing, context, preferences and intent.

The Smarter Way To Reach Local Customers

Design & Develop + Market & Analyze + Consult & Support