Measure, Optimize, Convert, Repeat
The proliferation of customer, channel and platform data has bred tremendous complexity into measuring and optimizing marketing performance. Our Service 1st Marketing Analytics & Technology Team thrives on this complexity, continually re-inventing how we drive conversions and improve ROI for our clients. Our wide-ranging analytics, data and engineering expertise produces actionable insights and unified, cross-channel reporting that powers performance.
KPI Development & Measurement Planning
Cross-Channel Reporting & Insight Creation
Marketing Platform Selection & Solutions Integration
Proprietary Tech Platforms
Business Intelligence through Proprietary Dashboards
Pinpoint Budget Planning
How should budget be allocated across channels to maximize performance? We visualize budget trade-offs through analytics, uncovering the highest performing and most efficient allocation opportunities.
Adjust Faster to Market Conditions
The newest consumer data is the most predictive data; it’s the most instructive in course-correcting your strategies. We constantly monitor the market to pace our clients for success.
Cater to Consumer Intent
We view your customers through analytics. This data enables us to delight customers and increase conversions with messages and content attuned to timing, context, preferences and intent.