We help brands holistically manage the supply chain, product feed, product merchandising and sales components of commerce engines. Our 15+ years managing performance media on paid search, as well as retail engines, gives us unsurpassed expertise in converting consumer intent into brand revenue on these direct shopping mediums.  Additionally, we’re driving incremental performance from our clients’ co-op marketing budgets, by more efficiently deploying these dollars into digital channels.

Direct commerce services include:

  • Amazon & Marketplaces

  • Product Feeds

  • Digital Co-Op

Driving Performance on Amazon & Marketplaces

55% of consumers use Amazon as the starting point for product searches. But many brands remain solely focused on traditional search engines to drive performance. Our full-service Amazon & Marketplaces offering enables brands to increase overall search revenue by engaging searchers beyond Google—on Amazon, Best Buy, Walmart, Jet.com and other retail engines—driving efficiency across the entire commerce ecosystem.

 

Marketplace Advertising

  • Amazon, Tmall.com, Souq.com, Flipkart

  • HookLogic

  • Best Buy

  • Walmart & Jet.com

  • Product Feeds & Descriptions

 

Marketplace Organic Optimization

  • Keywords

  • Content Creation

  • Landing Page Optimization

  • SEO Integration

  • Shopper Marketing

 

Marketplace Intelligence

  • Proprietary BI Platform

  • Reporting Dashboards

  • Forecasting & Bidding Tools

  • Competitive Analysis

Enhance Product Data Feeds

We navigate the technical challenges of feed management, ensuring that the most accurate, up-to-date and relevant product info is visible to your potential customers. We also enhance product data feeds with reviews, ratings and promos to produce more clicks at lower costs.

 

Manage Channel Distribution Holistically

Our solution harnesses massive reach; we distribute a single product feed across 100+ comparison shopping engine (CSE), marketplace and Product Listing Ad (PLA) partners. We also easily integrate your product feed management with custom channels to power display, paid searchSEO and social efforts.

 

Automate a Dynamic Bid Strategy

To allocate budget to the best performing products, keywords and channels, we leverage automated dynamic bidding, as well as SKU-level KPI-based reporting. We also jointly manage PLA and paid search budgets to pounce on performance in real-time, no matter the channel.

The Smarter Way To Reach Local Customers

Design & Develop + Market & Analyze + Consult & Support