By 2019, mobile advertising is expected to represent 72% of all U.S. digital ad spending. Marketers and advertisers are heavily investing in mobile, which means, most likely, so is your competition. If you want to stay competitive, you need to have a mobile optimization or marketing strategy in place. 80% of internet users own a smartphone. This number is only going to keep increasing and American adults are expected to spend on average 3 hours and 23 minutes on nonvoice mobile media. 48% of consumers start mobile research with a search engine, but 33% go directly to the site they want. This is why you want to produce valuable content that makes it easy for your buyer persona to find you online. Google drives 96% of mobile search traffic, followed by Yahoo at 2% and Bing at 1%. Google doesn't just dominate search on desktop, but mobile as well. Users spend on average 69% of their media time on smartphones. As a marketer, you need to align with the buyer's behavior. With more than half of people consuming media via smartphones, you need to make sure yours offers the best experience possible. Let Service 1st provide that experience.
Local Search SEO
Local search engine optimization is a branch of SEO that focuses on optimizing a website to be found in local search results. 50% of people who did a local search on their phone went to a physical store within one day. 34% who did their search on a computer or tablet did the same. 18% of local mobile searches lead to a sale within one day. 60% of American adults conduct searches for local services or product information on tablets and smartphones. This immediacy of information leads potential customers to restaurant businesses in the least amount of time. Service 1st Marketing can make sure that you are listed in over 57 of the top directories online, we also make sure your business is listed on Facebook, Google My Business, and the major search engines.
Optimizing for search starts with keywords. Keyword research is the practice of researching common, industry-specific terms and phrases that are driving search traffic to search engine results pages. This is the time-tested first step in search engine optimization (SEO) for any website.
Keyword research that should influence your website navigation, URL naming and content for each page. For main navigation titles and page names, keyword analysis will help you determine what terms people are searching for in relation to the products, services and the location of your business. Service 1st can learn which terms and phrases to target with SEO.
Today over 53% of all searches are done on phones. And that number is only increasing as new phone users are upgrading to smartphones. Google even recently felt it so important that websites that are not mobile friendly will not show up as well in search results. On average people in the US are using their phones online for over 2.9 hours a day.
Google Maps now has more than a billion users and people visit 1.5 billion destinations based on their Google searches.
Local map searches account for nearly a 1/3 of all mobile searches.
Local map searches have grown 50% faster than overall mobile searches in the past year.
The Internet is Today's Phonebook
Online search engines, Facebook, and the major online directories are today’s digital phone books. Potential customers look online on their phones, computers, and tablets to find local businesses to eat at, buy products at, and order services from. Service 1st Marketing will not only make sure that you are listed in over 57 of the top directories online, we also make sure your business is listed on Facebook, Google My Business, and the major search engines.
Want your business to be listed in Siri? We make sure our clients are listed there too! Service 1st Marketing will list your business in the major online yellow page websites. Therefore you can cancel your phone book ads, saving you $1200 or more a month!
Keyword research is one of the most important SEO tactics that can be performed for a business. By researching your market’s keyword demand, we can learn which terms and phrases to target with SEO. As a result, we also learn more about your customers as a whole. Conducting keyword analysis is a crucial component of search engine optimization. The goal is to make sure there is not a disconnect between the keywords on your site’s web pages and the keywords your target audience is typing into the search engines.
Service 1st Marketing will target multiple keywords for your business to get it to show up on the first page of a Google search. We use various search terms and keywords, not just your business name. We also will try to target additional phrases that have lower search volumes, but we will focus our targeting on the keywords that bring in the most searches