Deciphering Consumer Intent

Today’s consumer is more complex, empowered and omni-channel than ever. To truly deliver performance, brands must exceed consumer expectations with relevant, engaging and personalized communications, 24/7. Our Planning & Insights Team delivers brand relevance and revenue by uncovering and converting consumer intent through our proprietary process, Intent-Based Planning.

 

Capabilities

  • Intent-Based Planning

    • Tech & Data Audit

    • Digital Maturity Audit

    • Intent Hypotheses

    • Audience Insights

    • Content Audit

    • Experience Matrix

  • Intent-Based Planning (cont.)

    • CX Journey Analysis + Workshops

    • Market Maturity Gauge

    • Learning Agenda

  • Digital Persona Development

  • Social Listening for Consumer Discovery + Product R&D

  • Competitive Insights + Benchmarking

  • Digital Strategy and Innovation Consulting

The Smarter Way To Reach Local Customers

Design & Develop + Market & Analyze + Consult & Support