Motivating Clicks across Channels

Performance Media is our approach to media planning and buying, rooted in our single-minded mission to convert consumer intentions into revenue for our clients. Our extensive experience in biddable media, digital exchanges and addressable ad units has nurtured a philosophy of integration across channels and a rigorous test-and-learn methodology.

Capabilities

  • Media Planning & Buying

  • Paid Search

  • Programmatic Display

  • Amazon & Marketplaces

  • Paid Mobile, Local & Social

  • Product Listing Ads (PLAs) & Comparison Shopping Engines (CSEs)

  • Performance Video (DRTV, OLV)

  • Local & National Radio Activation

  • OOH, Print & Promotional Media

  • Campaign Governance & Strategy

  • Omni-Channel Recommendations

  • Advanced Analytics & Attribution

  • Bid Management & Automation

  • Media KPIs & Reporting

  • Targeting & Segmentation

  • Channel Insights & Trends

  • Exclusive Platform Access

  • Change Management & Socialization

Reach People in the Right Channel at the Right Time

As paid, owned and earned channels converge, Media Planning must start with audience insights—where, when and how to engage. Fully integrated planning enables us to capture and convert intent at scale, with search marketing serving intent and display/social stimulating intent.

 

Optimize Your Channel Mix

We crunch models to understand the incrementality of all channels, including digital’s influence on offline. Then, we pounce on performance, while optimizing out of non-responsive audiences, placements, ad types and keywords.

 

Educate and Align Your Organization

Are you seeking to ignite organizational change by breaking down channel silos? Are you competing against yourself (e.g. multiple business units fighting for paid search real estate)? We’re focused on educating and aligning your organization to impact the bottom line.

The Smarter Way To Reach Local Customers

Design & Develop + Market & Analyze + Consult & Support